CTRL+Z is a lifesaver.

I haven’t always been a copywriter, but I’ve been happier since becoming one.

I have little patience for possessive adjectives, clunky phrasing and exclamation marks.

I work with words, but rarely with words alone. I want to understand what makes a brand distinctive and find the simplest way to connect it with people.

I collaborate with Urlo Creativo, an independent creative studio specialising in fashion.