For brands starting out, changing direction or looking to understand themselves better.
We start with context, audiences and goals to build the brand’s foundations. We define its positioning, personality and key messages: a clear strategic direction to guide identity and communication.
The project may include
Brand Strategy · Positioning · Naming · Messaging
For brands that know who they are and need the right way to express it.
We turn personality and positioning into a verbal identity. Voice, tone, language and writing principles form a consistent system that adapts to different channels and contexts while staying recognisable.
The project may include
Verbal Identity · Tone of Voice · Copywriting Guidelines · Voice Principles
For brands building or rethinking their digital experience.
We design structure, content and journeys around what people need to find, understand and do. From website pages to other digital touchpoints, we make each interaction simple, intuitive and consistent with the brand’s identity.
When a project calls for it, I bring in designers and developers I work with to build its visual and technical elements too.
The project may include
Content Design · UX Writing · Information Architecture · Website Copywriting · Web Design · Graphic Design
For brands with an established identity that needs to stay alive over time.
We build an ongoing partnership around the brand’s goals and needs. From content strategy and writing to campaigns and new projects, I provide consistent support to keep its voice and communication coherent as it evolves.
The project may include
Content Strategy · Copywriting · Campaigns · Newsletter · Editorial Content · Ongoing Consultancy
For projects that need a broader mix of skills, I work with other professionals to build the right team.
Graphic Design, Web Design, Photography, Meta Advertising