Martina Costantino
Copywriter & Brand Identity Strategist
Copywriter & Brand Identity Strategist
Accura snc
Content Design, UX Writing
Content Design, UX Writing
Accura is a short-term rental agency connecting two audiences: property owners looking for management services and travellers looking for somewhere to stay. The website was designed around this dual perspective, with distinct content and journeys within one experience.
Two audiences,
one experience
one experience
The site architecture separates the B2B and B2C journeys, while maintaining one voice: one guides property owners through short-term rental management; the other takes travellers straight to browsing and booking apartments.
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