Martina Costantino
Copywriter & Brand Identity Strategist
Copywriter & Brand Identity Strategist
Colmar
Collection concept
Three collection themes were developed for Colmar’s Autumn/Winter 2026–27 collection. From market research to creative concept, each theme needed a story that could guide product development.
Three narrative directions
Research, Concept, Storytelling
The story begins before the collection. Market and competitor research led to three narrative directions, each developed through a concept and a narrative. These became the foundation for moodboards, colour palettes, sketches and product development.
