Martina Costantino
Copywriter & Brand Identity Strategist
Copywriter & Brand Identity Strategist
Velasca
UX Writing, Copywriting
UX Writing, Copywriting
Velasca started as a handcrafted footwear brand. In 2022, it launched its first clothing line. Work on content supported this transformation at two key stages: discovering the product and getting to know Velasca.
01
Product page
UX Writing
With the clothing launch, the product page was redesigned to accommodate more content and a new information hierarchy: from design and materials to care and Italian craftsmanship, with new ways to browse and buy. Customers can discover each product through its inspiration, craftsmanship and place of production, as well as its technical features.
02
Welcome flow
Email journey
The introduction to Velasca was rethought too. A five-email welcome flow gradually introduces newsletter subscribers to the brand. Identity, products and people come together in one story: from the people behind Velasca to its style, materials and community.
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